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  December 6, 2007
Hwa Cheong
 
 
 
F5 Networks Appoints Director of Sales and Sales Operations for Asia Pacific
F5 Networks, Inc. , the global leader in Application Delivery Networking, today announced the appointment of Wong Hwa Cheong as Director of Sales and Sales Operations for Asia Pacific. Wong will be responsible for working with in-country teams to drive revenue growth and manage sales operations, and will report to Song Tang Yih, Asia Pacific Vice President at F5 Networks.

"Asia Pacific continues to be a hotbed of opportunity for F5, as businesses realize the need for business resilience to remain competitive and capitalize on new opportunities," said Song. "With Hwa Cheong on my management team, we will be able to help our customers understand how best to take advantage of the benefits that Application Delivery Networks bring."

"I'm excited to join a company that has an impressive history of delivering innovative, performance-leading products that consistently exceed customers' requirements and expectations," said Hwa Cheong. "I look forward to helping F5 keep its strong momentum by growing revenue, increasing market share, and deepening F5's account penetration in the Asia Pacific region."

Hwa Cheong brings over 20 years of experience in sales, and has held senior management positions at several leading technology companies. He joins F5 from Mercury Interactive Pte Ltd where he served as Managing Director for ASEAN. By restructuring the frontline sales team and adopting a BTO solution-selling strategy, he was able to close a US$1.6 million deal - the company's largest - in his first quarter. Hwa Cheong also previously served as the managing director for ASEAN at BEA Systems Pte Ltd, where he successfully led a 22 per cent license growth for the BEA Platform suite in 2003.

Hwa Cheong holds a Masters in Business Administration and a Bachelor of Science degree in Computer Science from Ohio University.



全球領先的應用交付網絡供應商F5 Networks公司今天宣佈,委任黃華昌為亞太區之銷售及銷售營運董事。黃氏將會與各地方之團隊緊密合作,推動公司業務增長以及負責管理銷售運作,並向F5 Network亞太區副總裁宋丹昱匯報。

宋丹昱表示:「F5在亞太區商機持續發展,由於各企業了解到,要維持業務間之競爭力和把握新機遇,企業的靈活性是必需要的。 所以,黃氏加入我們的管理團隊後,我們將能幫助客戶更了解及充分利用Application Delivery Networks之長處。」

黃華昌亦表示:「我很高興能加入這家公司,`它擁有優良的往績,而且充滿創意,表現出色,一直為客戶提供超越他們所需要及期望的產品。我希望可以幫助F5保持這穩步上揚的氣勢,為公司增加收入及市場佔有率,並加深F5於亞太地區市場的滲透力。」

黃氏擁有逾20年的銷售經驗,曾在幾家極具規模的科技公司擔任要職。在加入F5之前,他為Mercury Interactive Pte Ltd的董事總經理。在他任期的第一季度內,通過重組前線銷售團隊和實施BTO方案-銷售策略,創出銷售額高達160萬美元,為集團之首。黃氏亦曾經於BEA Systems Pte Ltd擔任東南亞地區的董事總經理,2003年間他帶領團隊為BEA平台業務創造了22%的增長。

黃氏畢業於美國俄亥俄大學,持有計算機科學理學士學位以及工商管理碩士學位 。

 
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