The First True Sports Music Phone With Innovative Personal Coaching System Is Now Available

Samsung Electronics Co., Ltd, a leading provider and innovator of mobile phones, and German sportswear giant adidas have joined forces to launch miCoach phone - the first true sports music mobile.

The launch of this unique gadget comes amid growing public awareness of the importance of a healthy lifestyle. This is the perfect device for people who want to work out and enjoy music and other multimedia functions at the same time.

The miCoach phone will be available in Germany and other European countries from mid-March. Please note that the miCoach phone is NOT available in Hong Kong for now. Individual launch schedule and availability have yet to be confirmed.

"The miCoach phone opens a brand new "sportronics" market created for active users with multimedia tastes" said YH Lee, Vice President, Marketing of Samsung's Telecommunications Business. "We know what consumers want from their phones, and we are adding a wider choice of mobile phones to get closer to individual consumer's lifestyles."

"miCoach is the most advanced interactive training system in the marketplace, blending sophisticated mobile technology with the most advanced in sport innovation and training" said Eric Liedtke, Vice President of adidas Brand Marketing. "The uniqueness of miCoach is that it collects and analyzes personal data and then customizes training plans based on your fitness level and specific goals, while giving you real-time feedback during your workout via the miCoach phone."

The miCoach phone, equipped with a stride sensor and heart rate monitor, provides a comprehensive on-the-go personal training system. The phone provides training tips and time updates, and encourages users with music tailored to the workout.

With one click, users can connect to the stride sensor and heart rate monitor and begin a workout that suits the user. A personal coach advises runners to "Speed up to power zone" or tells them that "15 minutes is completed". Tapping the phone twice produces instant updates on the workout. The 2.0 inch LCD shows a real-time visual display of time, heart rate, distance, speed and calories burned.

The miCoach phone also delivers music to motivate athletes to exceed their limits. Users can arrange songs according to tempo or motivational value, enabling them to listen to exactly the right type of music that they want.

The miCoach phone is slim enough to easily accompany sports enthusiasts on all their workouts with its 14.5mm compact slider design. The rugged navigation key and the textured back offer an outstanding grip. Consumers can choose from 7 colors: Dark Gray, Tech Silver, Pink Red, Cool Gray, Sapphire Blue, Misty Blue and Sweet Pink.

The phone is equipped with a 2-megapixel camera and 1GB memory capacity, helping users capture their workout milestones. It is armed with extensive USB and Bluetooth connectivity options, offering fast file transfers of multimedia contents and seamless sync with the web portal (www.miCoach.com)

Consumers can choose from two options: standard package (miCoach phone, armband, stride sensor and HRM) or essential package (miCoach phone and armband only)