Gigafone Asia Pacific Pte Ltd, the Mobile Marketing Solutions Group is proud to announce a marketing and strategic partnership with ZINGMOBILE Group Limited, Singapore.

Gigafone’s RingMate solution opens a new advertising revenue stream to ZINGMOBILE by offering sponsored mobile content that is free to their subscribers.

ZINGMOBILE subscribers have the opportunity to personalise their mobile experience with full-screen interactive content activated by incoming calls and messages, driven by RingMate. When the call is ended the message remains on screen, allowing subscribers click through to the mobile web, enter competitions or call operators directly. They can refresh their content as much as they like and enter into special competitions and draws to reward their loyalty.

The business model is ad supported. Occasionally RingMate will deliver a targeted advertisement which effectively sponsors the content subscribers use to personalise their mobile. RingMate leverages the ubiquity of voice and sms to create non-interrupt content and marketing inventory while employing the tried and tested business model where advertising sponsors content that would otherwise be premium.

The RingMate proposition opens a new channel into which ZINGMOBILE can up-sell content to their expanding subscriber base while opening the group to advertising revenue.

Gigafone Asia Pacific Managing Director Jesse Liu outlined why RingMate is a revolutionary platform for content providers. “RingMate is an ideal solution for aggressive mobile content providers. With RingMate, ZINGMOBILE subscribers can create visuals to complement their ringtones, extending phone customisation into visuals. We looked to work with a subscriber base that was already engaged in customizing their mobile experience, and use our platform to extend their choices. The model also helps our ZINGMOBILE partners leverage their subscriber base to create an advertising revenue stream that would not otherwise be open to them.”

ZINGMOBILE CEO Teo Siewkiet adds “When we saw the RingMate proposition we knew we had found the right solution for extending our brand reach, delivering a unique new opportunity to our customers. The ad-funded model also helps us diversify our revenue stream. That RingMate leverages the natural interaction of answering a call or message means every time a ZINGMOBILE subscriber receives a call or sms they will enjoy the benefits of our offering while we have the ability to target advertising to opt-in consumers.”