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courses include GAP Test Preparation and Google AdWords Advanced
Google
and CTT Corporation, a leader in talent development services for
information and communication technology professionals, announced
that the recently launched Google Business Education Center (GOOBEC),
will now offer an even wider range of educational services, including
expert assistance and tools that allow professionals to deliver
more efficient online advertising solutions to companies in Latin
America. Specialized know-how for Google marketing and advertising
solutions will be available in the region starting March 2009 with
the introduction of GAP Test Preparation and Google AdWords Advanced
courses.
"Online
advertising has demonstrated consistent growth in Latin America
as companies address the online needs of their clients in order
to compete effectively in today's global marketplace," said
Hermann Gomez, President of CTT. "GOOBEC provides advertising
professionals access to unique know-how that will enable them to
perform online advertising in more simplistic and effective ways
than ever before."
Since
its launch in April 2008 more than 450 professionals in Latin America
have been trained and certified with online marketing technology
and advertising solutions from GOOBEC. GOOBEC offers professionals
advanced tools based on AdWords, Google's path to executing ads
with multiple formats: text, images and video. These tools are available
through CTT's course portfolio and educational centers located throughout
Latin America, focusing on developing talent specialized in online
advertising.
"GOOBEC's
fast acceptance rate confirms that more and more users and companies
are looking for specialization in online marketing and advertising
through practical and effective tools," said Alfonso Luna,
Marketing Director for Google Latin America. "We are confident
that our partnership with CTT is key to reaching more users in the
region and offering the world-class services needed to compete strategically
while increasing the ROI for companies that develop their marketing
campaigns via the Internet."
The
initial courses offered included Google AdWords Fundamentals, designed
for current users of Google AdWords and Corporate Assistance Services,
which covers consulting, design, optimization, support and strategy
for companies doing business online. The two new courses, GAP Test
Preparation and Google AdWords Advanced, provide more in depth knowledge
in Google marketing and advertising solutions.
GOOBEC's
education portfolio includes curriculum in Portuguese and Spanish
for local professionals, marketing and advertising experts, and
individuals certified by Google in AdWords. GOOBEC courses are available
in a number of countries in the region, including: Argentina, Brazil,
Colombia, Chile, Central America, Mexico, Peru and Venezuela. Additional
information regarding GOOBEC's educational portfolio can be found
at: www.goobec.com.
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