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Sun
Life Financial Asia has won the prestigious 2009 IDC Enterprise
Innovation Award for its Sun Life Hong Kong eServices ¡V an innovative
online platform that provides information access to customers and
partners. The IDC Enterprise Innovation Awards honour the top 10
companies that demonstrate excellence and achievement in information
technology in the Asia-Pacific region.
A Canadian
insurance giant, Sun Life Financial was selected from a pool of
300 entries for its online eServices application. Using an efficient
and flexible cloud computing technology, the Sun Life eServices
portal is a secure web platform, which makes information access
easy for Sun Life¡¦s customers, agents, partners and internal users.
In addition to its technological innovation, the eServices program
also sets Sun Life Financial apart from its competitors in terms
of providing needed online tools that facilitate customer and partner
interaction with the company in Hong Kong. eServices went live in
early 2009.
Mark
Ross, Vice President and CIO for Sun Life Financial Asia said: ¡§we
are all absolutely thrilled and honoured about receiving this award,¡¨
said Ross. ¡§This is an important advance in online customer tools
for the insurance and wealth management industry, and provides a
stronger platform for information sharing and collaboration with
our team and our partners. It¡¦s great to see that the hard work
of the team has paid off in raising our customer service to a new
level.¡¨
eServices
allows Sun Life Financial to increase the frequency and quality
of engagement with its customers, providing them with real-time
access to their account information, and online services similar
to those that top-tier banks offer customers. Customers can access
their policy information at any time, moving the insurance and wealth
management company towards more of a ¡§self service¡¨ model for customer
services. It provides another alternative to call centre operations
or paper-based operations.
¡§This
is indeed a real honour for Sun Life Asia,¡¨ said Stephan Rajotte,
President, Sun Life Financial Asia. ¡§What¡¦s great about this award
is that the eServices project not only demonstrated our customer-focus
by creating a tool that they wanted, but we¡¦re also now being recognized
by the industry for our innovation.¡¨
Sun
Life is reaping operational efficiencies because with the cloud
computing model, which was provided by salesforce.com, the company
only needed to invest on a usage basis, and can now easily scale
the system up or down as required.
"The
power of cloud computing is in the opportunity it offers for innovation,
without the cost and risk associated with traditional software,
particularly in times like these¡¨, said Steve McWhirter, President,
salesforce.com, Asia-Pacific. "We applaud Sun Life on this
wonderful achievement. We are proud to be their partner, working
in the cloud together."
IDC
is the leading provider of data-driven research and analysis in
the region. This is the 3rd year for the Innovation Awards, and
in addition to Sun Life Financial, the select group of winners this
year included MTR Hong Kong and Haier Group. Past winners include
Li and Fung, CLSA Asia Pacific Markets, and CPF Singapore.
The
eServices platform will continue to be rolled out across Asia and
the capabilities enhanced to deepen Sun Life Financial¡¦s customer
engagement and partner relationships.
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