|
Network
evolving into a medianet, a platform optimized for rich media applications
and services
Cisco
announced today that i-CABLE is deploying Cisco’s highly secure
set-top boxes and end-to-end video solution to resolve pirated viewing
of its television services. i-CABLE started the set-top box and
video network replacement project for subscribers in February 2009
and expects to complete it by end of this year. The Cisco video
solution also paves the way for the i-CABLE network to evolve into
a medianet, a platform optimized to support media-rich, interactive
applications and new services.
Pirated
TV viewing remains a serious problem for the pay-TV industry, as
well as for society as a whole, resulting in millions of dollars
in lost revenue and jeopardizing the reputation and development
of Hong Kong in areas of copyright and innovation. With the introduction
of the Cisco PowerKEYR System, digital headend system and set-top
boxes, i-CABLE will be able to deliver highly secure and top-quality
TV services. This network evolution will help bring to an end piracy
via illegal TV decoders, thereby slashing revenue losses and helping
protect Hong Kong’s reputation.
“i-CABLE
has always been a major force in fighting the battle of pirated
TV viewing, which is detrimental to the pay-TV industry and to society
as a whole. The deployment of Cisco set-top boxes and the end-to-end
solution demonstrates our commitment to resolving this problem and
to building a future-proof network infrastructure to transform the
consumer experience by enabling new applications,” said Mr. Benjamin
Tong, Executive Director of i-CABLE. “Cisco’s proven track record
in providing cutting-edge, highly secure technology to the industry
gives us confidence that not only can the current issue be resolved,
but we will also be well positioned and prepared to meet our future
needs in offering our customers rich media services and applications.”
Cisco
is providing set-top boxes as part of its end-to-end video solution
that offers i-CABLE a robust, reliable infrastructure and delivers
a differentiated experience to its customers. The Cisco solution
consists of the Model D-PCG1000? PowerKEY Conditional Access System
(CAS) Gateway, a digital headend system incorporating the Continuum
DVP? SI-Server? MKV, ROSA Copernicus Network Management Server (NMS),
Model D9630 Advanced QAM Modulators and DCM Digital Content Manager,
and the Cisco’s Z368DVB Standard-definition (SD) set-top series,
which includes options for both digital cable and MMDS/satellite.
Today’s
announcement highlights Cisco’s dedication to transforming the network
into a medianet. In addition to enabling pay-TV service providers
to deliver top-quality video content, Cisco medianet technologies
provide a highly-extensible platform that allows innovative, personalized
and interactive TV applications. These include time-shifted television,
which gives customers the flexibility to watch their favorite programs
on their own schedules, three-screen capability that delivers television
content to TVs, PCs and smartphones, video-on-demand, Internet browsing,
e-mail and chat.
“We
are excited to collaborate with i-CABLE and provide it with our
highly secure end-to-end solution. This deployment testifies to
our vision of transforming service providers into experience providers
and demonstrates the efficacy of the medianet. We are also delighted
that we have been able to bring our global expertise and proven
products like our highly secure set-top box to help address a problem
that hinders the growth of the pay-TV industry,” said Mr. Ben Wu,
general manager of Media and Video Business, Cisco China.
將網絡逐步發展成「medianet」優化平台 配合多元化媒體應用與服務
思科今天宣布有線寬頻將提升系統以解決盜看電視服務問題，當中採用了思科高度安全的機頂盒及端對端視像解決方案。有線寬頻於2009年
2月已開始為用戶更換機頂盒及視像網絡，並預計今年年底完成有關更換。思科視像解決方案同時協助有線寬頻配合未來需要，把其網絡逐步發展成「medianet」優化平台，以支援多元化媒體、互動應用及各種新服務。
盜看電視是收費電視行業以至整個社會所面對的嚴峻問題，這不單造成數以百萬元計的收益損失，還危及香港在版權和創新方面的聲譽及發展。有線寬頻在採用思科PowerKEYR系統、數碼前端系統及機頂盒後，能提供高度安全及高質素的電視服務。這網絡發展將可協助遏止透過非法電視解碼器盜看的問題，大幅減少收益損失，並協助維護香港的聲譽。
香港有線電視多媒體服務部執行董事唐偉燊先生表示：「有線寬頻一直致力遏止損害收費電視行業以至整個社會的盜看收費電視問題。我們採用思科機頂盒及端對端解決方案，正好彰顯我們的決心，於杜絕這問題的同時，建立一個能配合未來發展的網絡基建，透過推出新的應用，改變客戶體驗，以帶動業務增長。思科具備為業界提供創新及高度安全技術的豐富經驗，我們深信是次部署不但能解決現時盜看的問題，而且能協助我們為未來的需要作好準備，為客戶提供多元化媒體服務及應用。」
思科提供的端對端視像解決方案包括機頂盒，為有線寬頻提供一個高效及穩健的網絡基建，亦為客戶帶來與別不同的體驗。思科方案包含D-PCG1000?
型PowerKEY 條件性存取系統 (Conditional Access System，CAS) 閘口，備有Continuum
DVP? SI-Server? MKV的數碼前端系統、ROSA Copernicus 網絡管理伺服器 (Network Management
Server，NMS)、D9630 增強型QAM 調變器 (Model D9630 Advanced QAM Modulators)
及數碼內容管理器 (Digital Content Manager，DCM)，以及配備數碼線路及MMDS / ?星接收的思科Z368DVB
標清機頂盒系列。
是次合作計劃突顯了思科致力把網絡變革為「medianet」的決心。思科的「medianet」技術不但為收費電視服務供應商帶來高質素的視像內容，亦構建了一個高延展性的平台，讓它們引進各項創新、個人化及互動的電視應用，包括「隨時電視」(time-shifted
television) 功能，為客戶提供彈性，讓他們能隨時收看喜愛節目；3-screen功能，透過電視、電腦和智能手機觀看電視節目內容；視像點播
(video-on-demand，VOD)、網頁瀏覽、電郵收發及聊天室等。
思科中國媒體及視頻事業部總經理吳冰先生表示：「我們對是次與有線寬頻的合作，及為其提供高度安全的端對端視像解決方案感到十分興奮。這項部署正好引證我們致力協助服務供應商變革為體驗供應商的願景，並展示出『medianet』的卓越效能。我們亦很高興能引進思科環球專業的技術及具保證的產品，例如高安全性的機頂盒，協助打擊防礙收費電視行業發展的盜看電視問題。」
|
